Custom software development
Web systems built around the way your company works, from the process that lives in a spreadsheet today to the SaaS product you want to launch. I talk to you, design, code and ship, all online, for companies anywhere.
What I build
Six kinds of system that cover most requests. If yours isn't on the list, tell me: it is probably a combination of them.
Management systems (ERP)
Records, orders, finance and reports in one place, sized to your operation, without modules you don't use.
CRM and sales
Pipeline, a history for each customer, proposals and follow-up reminders so the sales team doesn't lose deals.
Inventory control
Inbound, outbound, minimum stock and stock counts, with barcode scanning where it makes sense.
SaaS platforms
A subscription product with sign-up, plans, recurring billing and a customer dashboard.
Online booking
A calendar open 24 hours so customers book on their own, with automatic confirmation and reminders.
Portals and dashboards
Customer areas, member areas and dashboards with the indicators you track every day.
Systems and platforms I've shipped
Portfolio projects that go beyond a brochure site: booking, dashboards, search and managed content.
Majik
Professional cleaning services platform with online scheduling. Service and professional management system.
Instituto Assaf
Institutional portal for corporate finance and value analysis in Brazil. Dashboard with complex financial indicators.
ShowMeTech
Technology, gaming and electronics news portal. Custom CMS with articles and reviews system.
Ski Brasil
Tourism platform for ski trips. Advanced search system for snow destinations and ski resorts.
Academia APC
Advanced technical development platform for auditors and accountants. Courses, mentoring and CNAI preparation with professional tracks.
Blix – Realidade Virtual
Virtual reality platform for real estate experiences. Modern interface with virtual tours of decorated apartments.
What every project includes
From discovery to your team using the system every day.
- Process discovery before any code is written
- A clickable prototype so you approve the screens
- Works on phones and computers
- Login with access levels per user type
- Cloud hosting with backups
- Team training at delivery
- Maintenance and new features as the company grows
Integrations
The new system talks to what the company already uses, so nobody types the same information twice.
- Customer service
- Payments
- Calendar and spreadsheets
- Other systems
Technologies
Current, well-documented tools, so the system doesn't depend on a single person in the future.
- Front end
- Back end and data
- 3D and immersive
- Infrastructure
- CMS
How it works
Five stages, from the first conversation to the system in use.
Conversation
You show me how the work is done today and where it gets stuck.
Proposal
Scope, timeline and price in writing, split into stages.
Prototype
Clickable screens to adjust before coding.
Development
Partial deliveries so you can test with real data.
Launch
System live, team trained and close follow-up during the first days.
Software for each kind of business
Examples of what usually moves from a spreadsheet into a system in each kind of business.
Clinics and practices
Online booking, appointment confirmation and patient registration.
Retail and distributors
Orders, inventory and price lists per customer.
Service providers
Work orders, field teams and quotes with online approval.
Real estate and builders
Property listings, lead pipeline and integrated virtual tours.
Mills and agribusiness
Indicator dashboards, field records and reports that live in spreadsheets today.
Restaurants and delivery
Digital menu, orders and table management.
Custom software questions
How much does custom software cost?
It depends on the size of the system: online booking is different from an ERP with several modules. After a conversation about your process, I send a proposal with scope, timeline and price per stage, with no obligation.
How long until the system is ready?
The timeline comes in the proposal, together with the scope. Larger projects are split into stages, and each stage goes into use while the next one is built.
Off-the-shelf or custom: which is better?
If an off-the-shelf system fits your process well, it is usually the cheaper path. Custom pays off when the company bends its work to the system, pays for modules it doesn't use or relies on spreadsheets to cover the gaps.
Can it integrate with what I already use?
In most cases, yes: WhatsApp, payment providers, Google Calendar, spreadsheets and any system with an API. In the first conversation I check what each tool allows.
Does the system work on phones?
Yes. The systems run in the browser and adapt to phones, tablets and computers, with nothing to install.
What about company data and privacy law?
Each user sees only what their role allows, passwords are never stored in readable form and data lives on cloud servers with backups. What the system collects and how long it keeps it is defined with you during the project.
Do you work with companies in any city?
Yes. Discovery, meetings and deliveries happen online, so I work with companies anywhere. For those in Ribeirão Preto and the region, I can also meet in person.
Other services
Made by the same person, with one identity.
Drone filming
4K aerial footage for real estate, events, farms and mills.
Website design
Fast, mobile-first sites built to be found on Google.
Social media management
Instagram content I film and edit myself.
AI agents and automation
WhatsApp service and repetitive tasks handled by AI.
Drone filming is on location, in Ribeirão Preto and neighbouring cities: see the service area.
Custom software quote
Tell me how the work is done today and what you want to solve. I'll reply with a proposal.
Drone filming in Ribeirão Preto, Sertãozinho, Jardinópolis, Cravinhos, Serrana, Brodowski and Bonfim Paulista. Websites, software, AI agents and social media for clients anywhere.
- Response
- <24h
- Projects
- 150+
- Availability
- 24/7